TONYMOLY Moves Focus to China, Targets KRW260 Billion In Chinese Sales This Year

Korean skincare brand TONYMOLY, the same brand behind some of the most popular snail creams on the market, is looking to further capitalise on the growing popularity of K-beauty among Chinese consumers this year, after parting ways with local distribution partner, Shanghai Unique Information Technology Co. “We plan to focus on our business in China this year, as we have concluded the two-year legal dispute with our local distributor,” said Bae Hae-dong, TONYMOLY Chairman, at a recent press event. The brand have set itself some very ambitions sales targets for China in 2016, with the company hoping to make in excess of KRW260 billion this year, which would be a significant stepping stone towards it’s plan to reach a worldwide sales total of KRW2 trillion before the end of 2025. TONYMOLY plan to open 200 branded stores throughout China before the end of this year and has already begun construction on it’s new manufacturing plant in the country, schedule for completion sometime in 2017.