Missha Re-enters Hong Kong Market After Bankruptcy Early This Year


Korean skincare brand Missha, a popular snail cream manufacturer and the brand behind the Missha super aqua cell renew snail cream product, have entered into partnership with DKSH (DiethelmKellerSiberHegner) to re-enter Hong Kong market after it’s partnership with a local company pulled out due to bankruptcy earlier this year.

Missha’s parent company Able C&C announced that they had signed an agency contract with DKSH Hong Kong on July 14th. The terms of the deal give DKSH Hong Kong exclusive rights to promote the Missha brand and it’s products, including it’s popular Korean snail cream, within Hong Kong.

Headquartered in Zurich, Switzerland, DKSH is a global retailer that currently operates in 35 countries.

On June 30th DKSH opened two separate Missha corners inside duty-free shops located in Tsim Sha Tsui and Causeway Bay.

In addition to the Missha corners, DKSH also opened a retail outlet inside Yuen Long Plaza on July 1st. DKSH have a number of other plans for the remainder of the year, including the placement of Missha products into 200 Mannings stores before the end of next month, with plans to further expand this to 300 Mannings stores before the end of the year.

Missha originally launched in Hong Kong back in 2004 through an agency contract with a local company, who operated a total of 20 stores. However, the company closed it’s doors earlier this year due to bankruptcy.