Doosan Group Opens Korea’s First Overnight Duty-Free Store

Doosan Group, the operator of Korea’s largest duty free stores, have opened it’s first overnight duty-free store in Dongdaemun, Eastern Seoul, a move that it hopes will bring more tourists through its doors. The store, which is the first overnight duty-free store of it’s kind in Korea, opening from 11pm to 2am, and occupies seven of the nine-story Doosan Tower Building, totaling some 16,825 square meters of floor space and offering over 500 different brands. As part of it’s push to entice tourists to shop at the store, an official for Doota Duty Free said that the store will pay for transportation expenses to visit the store and will give night-time shoppers a 5% discount on all purchases. The first floor is home to leading, high-end perfume and cosmetics brands from both domestic Korean and overseas brands, including Estee Lauder, Louis Vuitton Moet Hennessy, Loreal and LG Household & Health Care. The sixth floor is home to a number of accessory brands that specialise in jewellery and sunglasses, including J.Estina, Pandora and Swarovski, with domestic accessory brands such as Bean Pole, Bruno Magli, Cath Kidston, Daks, Kakao Friends and Louis Quartorze being located on the seventh floor. Domestic K-beauty cosmetics brands can be found on the eighth floor, including the likes of It’s Skin, TONYMOLY and Mizon, offering all sorts of cosmetics, including popular Korean skincare products such as snail slime cream and snail bb creams, among numerous others. On the ninth floor you’ll find heath foods and beverages, along with a range of home appliances. The stores third floor has a large section dedicated to the international hit Korean TV drama “Descendants of the Sun”, something that it is hoped will do much to attract Chinese tourists to the store. Located on the fourth floor is the K-culture experience zone which allows tourists to experience and wear traditional Korean “hanbok” clothing, along with a range of traditional arts and crafts. Two additional floors are set to open by the end of August. The first of these, which is scheduled to open in July, will offer luxury jewelry and watches, from brands that include Baume & Mercier, Breitling, Chopard, TAG Heuer and Zenith. With the second being home to a range of other overseas luxury brands offering a wide range of different products. The new store will also be equipped with coin lockers, exchange shop, help desk and stroller rental, located on the first floor, according to a Doota Duty Free spokesperson. Back in April, Doota Duty Free also announced the appointment of Song Joong-ki, star of Korean hit drama “Descendants of the Sun” and one of the hottest celebrities in the country right now as its brand ambassador. Dongdaemun is a popular area for tourists, particularly among Chinese visitors who count for approximately half of all the 7 million foreign visitors that visit the area each year.