The character will be appearing in cosmetic counters and department stores throughout Korea, promoting Missha’s, the brand behind product Missha super aqua cell renew snail cream, a popular Korean snail cream, and the new Cosmetic Magic Cushion foundation product line.
As part of the promotion, the first 10,000 purchasers of Missha Magic Cushion Foundation across Missha’s 700 domestic stores will receive a limited edition Betty Boop cosmetic bag.
The deal to use the character was brokered by King Features’ agent Global Brands Group.
“This terrific promotion is part of our overall strategy to enhance Betty Boop’s brand awareness in Korea and throughout Asia,” said King Features vice president of international licensing, Cathleen Titus.
“We’re very pleased to partner with a great company like Missha.”